Digital Marketing Institute Testing

The Digital Marketing Institute is the global certification standard in digital marketing education, producing more graduates trained to a single digital standard than any other certification body.

The world’s largest digital brands and agencies work with the Digital Marketing Institute to develop and validate the course syllabuses, which are delivered by expert practitioners so that students get the very best accredited qualification combined with real life industry teaching.

Accredited Professional, Postgraduate and Masters education programmes are lectured full time, part time and online around the world by the Digital Marketing Institute and its network of licensed education partners.

Available exams

The Digital Marketing Institute offers certifications covering a variety of aspects of Digital Marketing, from a foundation course in Digital Marketing to more specialised areas, such as Mobile, Search and Social Media Marketing.

CPDS exam
View more information about the CPDS exam.

The following computer based exams are available at Pearson VUE test centres:

Professional Diploma in Digital Marketing (PDDM)

The Professional Diploma in Digital Marketing is a foundation course designed to provide students with an overview of the variety of digital marketing channels and equip them with skills to effectively use those channels in building and implementing a cohesive digital marketing strategy. Register now »

Professional Diploma in Social Media Marketing (PDSMM)

The Professional Diploma in Social Media Marketing has been designed to equip students with knowledge and understanding of the principles of social media marketing and provide them with tools to build brand credibility and effectively integrate social media marketing into a broader business strategy. Register now »

Professional Diploma in Search Marketing (PDSM)

The Professional Diploma in Search Marketing is a practical course focusing on planning, implementation and measurement of search marketing campaigns, such as search engine optimization and pay-per-click advertising. Register now »

Professional Diploma in Mobile Marketing (PDMM)

The Professional Diploma in Mobile Marketing exposes students to the latest methods, techniques and tools, such as mobile sites, apps, advertising, videos, games and commerce, for improving an organization’s mobile marketing and brand building efforts. Register now »

Professional Diploma in Digital & Social Selling (PDDSS)

The Professional Diploma in Digital & Social Selling is ideal for anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques. Register now »

Professional Diploma in Digital Strategy and Planning (PDDSP)

The Professional Diploma in Digital Strategy and Planning has been designed to give participants a comprehensive understanding of all aspects of Digital Strategy and Planning including budgeting, personnel selection, analytics, reputation management and Social Customer Service. Register now »

Exam preparation

Get the exam description, guidelines, sample questions and tips for exam preparation from your course page on the Digital Marketing Institute’s Class Network.

Payment methods

  • Payment of the exam fee may be made with a Visa, American Express or MasterCard debit/credit card at the time of exam scheduling.
  • If your course provider offers pre-paid vouchers, these can also be used as a payment method at the time of exam scheduling.
  • Please note that credit card payments are not accepted in: Afghanistan, Bangladesh, Benin, Cameroon, Gambia, Ghana, Lebanon, Nigeria, Pakistan, Senegal, Tanzania, Uganda, Kenya and Iran.

Candidates testing within those countries should contact the test centre directly to enquire about paying for the exam appointment using other methods of payment.

Digital Marketing Institute Courses

gategroup

gategroup – Professional Certificate in Airline Retail

Gategroup is a leading global provider of products, services and solutions related to a passenger’s onboard experience. We specialize in catering and hospitality, provisioning and logistics; and onboard products and services to companies that serve people on the move. Our courses are delivered by industry experts so that every student get the very best accredited qualification combined with real life industry teaching. The Professional Certificate in Airline Retail (Level 1, 2 and 3) are delivered online around the world via our class network. Each level of the course gives the learners the opportunity to gain recognition as a top performer in their field and become an in-demand airline retail certified professional.

Digital Marketing Institute is approved by gategroup as the certification body for examinations for the Professional Certificate in Airline Retail. Successful candidates will achieve a recognized qualification that demonstrates their strength as a top performer and proves their ability to optimize the sales process.

Available Exams

Gategroup offer the Professional Certification in Airline Retail at 3 separate levels.

The following computer based exams are available for Gate Retail Academy candidates at Pearson VUE test centres:

Professional Certificate in Airline Retail – Level 1

Level 1: Airline Retail Awareness will help you understand the overall concept of selling on board, the benefits for the customer and airline and how you can become a successful seller. You will see how selling on board has evolved and learn about the importance and impact of selling. You will explore the essential skills and qualities required to be an effective seller and customer service provider. It will help you understand the factors that can affect sales generation (including sales mix) allowing you to maximise sales opportunities on every flight.

Professional Certificate in Airline Retail – Level 2

Level 2: Airline Retail Practitioner introduces team leadership and helps you understand the role and responsibilities of an on Board sales leader. You will learn the principles of team building, dynamics, communication and team motivation. You will learn about the importance of effectively handling cabin crew resistance, examples of effective and ineffective feedback delivery, Key Performance Indicators and how to become proactive to help your team maximise pre-flight, on board, and post-flight sales opportunities.

Professional Certificate in Airline Retail – Level 3

Level 3: Airline Retail Specialist will help you upskill in the latest leadership strategies and reach your full potential. Its ultimate goal is to develop skills, behaviours and attitudes for Base Managers in a way that positively impacts business results for airlines. There is a strong focus on team management and maximising performance. If you plan to progress your career to the next level, then the Professional Certificate in Airline Retail Level 3 is ideal for you.

Exam Preparation

Get the exam description, guidelines, assessments and study tips for exam preparation from your course page on the Gate Retail Academy Class Network (Requires Login).

In addition, further details on exam booking process, what to expect when sitting the exam and when results are available on the Class Network.

Last updated 2017-04-19