Qualification Certificate

Certificate Object: Baidu Certification Fundamental Examination (Europe Only) is open to the all individuals engaging in Digital Marketing in Europe. All that pass Baidu Certification Fundamental Examination can obtain the title and certificate of BCMS.

Qualifications: Applicants should be familiar with commercial products of Baidu Inc. as well as the operation and management of promoted accounts, and fundamental experience in account operation is also required. If you are not able to meet the requirements, you can participate in the corresponding courses provided by the authorized European partner, Forward3D of Baidu Inc. (Course information)

Test Subject: Baidu Certification Fundamental Course includes only one subject. Passing the corresponding exam, you will be certified.

Process: Passing the computer-bases exam of Pearson, you will be certified by Baidu Certification.

Validity period: The certificate is valid for 2 years.

The Knowledge System of Primary Examination

China's Internet Marketing Overview

-The Pattern and Competition of the Chinese Media Market

-Chinese Internet Users Overview and Behavior Analysis

-The Development Trend of the Chinese Media Market and Its Value to the European Market

-Baidu AI and Marketing

-Baidu's Case Study and Suggestions for Foreign Advertisers to Enter the Chinese Market

The Business Model and Media Value of Baidu

-Baidu's Position in the Chinese Media Market

-Baidu's Positioning and Unique Value in the Value Chain of Advertisers Marketing

-The Business Model and Product Architecture of Baidu (SEM, Native and Display Products)

The Introduction of Baidu's Key Commercial Products

-Fengchao, Brand Zone and Shantou and so on

-Native ads, OCPC and so on

-Splash Ads, Screen Matrix Ads and so on

Certificate Object: Baidu Certification Primary Examination（Europe Only） is open to the all individuals engaging in Digital Marketing in Europe. All that pass Baidu Certification Primary Examination can obtain the title and certificate of BCMC.

Qualifications: Applicants should be familiar with commercial products of Baidu Inc., the Search+Feed methodology and advertising basics, and be able to manage the promoting account and analyze the data independently. If you are not able to meet the requirements, you can participate in the corresponding courses provided by authorized European partner, Forward3D of Baidu Inc. (Course information)

Test Subject: Baidu Certification Primary Course includes only one subject. Passing the corresponding exam, you will be certified.

Process: Passing the machine test of Pearson VUE, you will be certified by Baidu Certification.

Validity period: The certificate is valid for 2 years.

The Knowledge System of Primary Examination

The Pattern and Hot Spots of the Chinese Media Market

-The Media Value of Baidu from the Perspective of All Media

-Chinese Internet Users' Behavior and Customer Decision Journey Analysis

The Media Value of Baidu

-Baidu's Case Study and Suggestions for Foreign Advertisers to Enter the Chinese Market

The Methodology of Digital Marketing

-Search+Feed

-Marketing Funnel and Big Data Insights

The Business Model and Product Architecture of Baidu

-SEM, Native and Display Product System

-Optimisation Methods

-Data Analysis, Performance Analysis and Reporting

-Landing Page and Website Optimisation

-Targeting capability

-User Portrait